An important feature of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become gradually sophisticated, they still can’t see and understand a web page the same way a human can. Investing in Organic SEO is more important now than ever before. SEO helps the engines figure out what each page is about, and how it may be useful for users.
SEO Will Help People Find Your Website
Your website is the first point of contact with your target market on-line. It can generate leads, qualify prospects and attract potential new customers, partners or investors. But unless people can find it, your website is good for nothing. SEO plays a vital role here. SEO gets your business found, noticed, and loved.
SEO Leverages Social Sharing
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and Meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
An SEO strategist will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.
SEO Builds Trust & Credibility
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best. Your website’s title and Meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message that’s in line with your strategic business goals.
SEO Is Not a Cost but an Investment
SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers.
The good news is that once you’re aware of this, it’s easy to fix. SEO hands you back the controls, so you can steer your business along the right path.
SEO Goes To the Heart of Your Business
Professional SEO is serious business. SEO is like a heart surgery. If organic search is responsible for more than half of your website’s traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die. Without a specialist handling your SEO, your business could die. Just as you’d hunt for the best heart surgeon to operate on you, you should seek out the Best SEO consultant or strategist, rather than trying to do it yourself.
Not everyone can do this. And finding a SEO specialist is hard. To casually hand over this challenging task to an in-house Web developer or designer can be unwise. Even though many Web developers and designers are learning more about SEO, it can be a critical mistake to make SEO a “second priority” and install it by ticking boxes on a checklist someone handed you at a seminar.